Monday 13 June 2011

[新闻/News] Big Bang“2011广告界”身价最高的明星/Which stars make the most money from CFs?

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Source: AKP+bbupdates


有消息称,李英爱(40岁)和偶像组合Big Bang是广告市场中身价最高(按一年广告合同为标准)的明星。
李英爱的广告代言身价即将超过12亿韩元,虽然广告个数还比不上全盛时期多,但仍不断有广告邀约。Big Bang则以11亿韩元的身价紧紧地跟在李英爱身后。他们代言的手机、啤酒等吸引年轻消费层的产品非常受欢迎。Rain和高铉贞的身价则都在10亿韩元左右。

Rain在中国和泰国等亚洲国家的身价比在韩国国内的广告单价更高。而高铉贞虽然已经过了40岁,但得益于其高贵的气质,仍在不断为名牌化妆品和咖啡产品代言。美女演员金泰希和全智贤的广告代言身价也高达9亿韩元。
偶像组合2PM和JYJ的身价大约为8亿韩元。2PM经纪公司相关人士介绍称“2PM现在虽然没有活动,但广告宣传和拍摄日程仍让成员们非常繁忙”,“一般需要表现强硬男性魅力的商品商家都会来找2PM代言”。
李孝利和不久前刚退伍的赵寅成也有着8亿韩元的身价。他们在手机和啤酒等针对年轻消费者的广告市场中是最受瞩目的明星。曾通过SBS周末剧《秘密花园》引发 了一阵“金主源(音)热潮”的玄彬也在入伍前以每支广告7亿韩元左右的身价接拍了数支广告,得到了40亿韩元以上的广告收入。
现在接拍广告最多的李胜基的广告身价约为5亿~6亿韩元。某广告业界相关人士解释说“广告代言费是根据明星积累下来的形象和大众对明星的认知度等标准来测定的,因此也可以是,广告代言费就是明星‘实际身价排名’的象征”。

Which stars make the most money from endorsements?

Recently, 
the top 7 male and female CF (commercial film) stars were revealed based on how many different products they had endorsed from June 2010 to May 2011. However, based on profits during a one year contract period, it appears that Lee Young Ae tops the money list with around $1.1 million USD earned as a CF model. Popular idol group Big Bang followed her up on the list with approximately $1 million USD from advertising products such as cell phones and beer.

‘World Star’ Rain and actress Go Hyun Jung are close behind the boys with $920,000 USD each. In places such as China and Thailand, Rain has even more advertising endorsements than some of their native people and despite being forty-years-old, Go Hyun Jung is still beautiful and creates a lovely atmosphere for her luxury make-up and coffee CFs.

Idol groups 2PM and JYJ each have earned about $740,000 USD. 2PM’s agency said, “Even though the boys are currently resting from activities, they’re still busy with advertising promotions and filming schedules. When an advertisement calls for both strong and manly charisma, everyone wants 2PM.”

‘Sexy diva’ Lee Hyori and the recently discharged Jo In Sung have also earned around $740,000 USD. While Jo In-Sung was in the army, many top stars were busy appropriating his CF contracts. After gaining a lot of popularity through the drama ‘Secret Garden’, Hyun Bin had received about $640,000 USD as a model and over $3.7 million USD from advertising before he enlisted in the army. Lee Seung Gi made between $460,000 and $550,000 USD.

A person who works in the advertisement industry explained, “A CF star’s payment is decided based on the person’s image and popularity.” Considering the top names mentioned in this article, this comes as no surprise. While some of them didn’t make the list for endorsing the most products in a year, they made this list for earning the most money.


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